Archive for September 2016

There are many key parts to this poster. One of these is how it clearly states the actors and the director clearly on the front. Such as Samuel L Jackson, Leonardo DiCaprio and Jamie Fox. This tells us the actors who are involved in the film. This is useful to the audience as certain actors are in certain types of films such as Will Ferrell only does comedy films. Many of the actors in this film are more suited to serious films such as Jamie Fox.

This poster tells us a lot about the film in many ways. Firstly, we can easily tell the genre of the film. We can easily tell right from the first glance at the poster that this is a western. This can be seen from the costume of the characters as Django at the front is wearing the costume that everyone thinks of when watching a western film. There are also many props that lead us to believe that this is a western film such as the traditional pistols that we always see in these films. There are also other props such as the hats worn by two of the actors on the poster which are traditional hats worn in westerns.

The target audience for this film from looking at the poster would generally be young men and the older generations who are able to watch this. I think this because on the backdrop of the poster there seems to be blood splattered on the wall behind the actors. Blood is also referenced from how the writing is red and not some bright happy color to engage children or to show it as being a chick flick movie. This immediately tells us as the audience that this is a violent and bloody film with standout colors that immediately get our attention and use colors which we associate with two things love and blood and looking at the rest of the poster it seems like it is based on blood. We can also tell it is a serious film from the facial expressions of the actors as none of them are smiling they are all looking seriously into the camera. The blood in this poster is also emphasized further by how the rest of the poster is in black and white. This could also tell the audience that the film was set a long time ago as it relates to the black and white films. so

We can guess from the film that this film is more about the story of the man at the front as he is the stand out character that emerges from this scene that is quickly followed by the two people standing behind him who we will believe are either going to be the helper in this story or the person who is trying to stop Django from succeeding. We can also see a little a bit of inequality in this poster as although Django is at the front of the poster the other two characters seem to be dressed better.

It also clearly states the release date of the film this is useful for the audience as it clearly shows at the bottom of the poster that it is going to be released on Christmas day. This would be a good time to release the film as it would be when many people have time of work and will take holidays so they can enjoy Christmas. This would also mean that the film would come out in the cinemas all the way until new year which is also a long holiday season.

The camera angle for this poster is a mid-long shot so it is clearly able to show three characters. This is good for the poster as it means that it is able to put all of the main characters into the poster. The designers of the poster have also purposely made the title very clear to get the audiences attention. They have done Django’s name in red however and this could show us as the audience that he is the cause of a lot of death and blood but it could also show us about his love as well and this is clear in the movie as the extent that he goes to find his wife and to save her.

There is also a clear tag line at the top of the poster saying “life, Liberty and the pursuit of vengeance”. This gives us a vague idea of what the film will be about. This tells us that it is about racism of some kind from “liberty” and also how there will be some violence from how it says “vengeance” as this usually means that there is

fighting of some kind.

Navigation

Harry Waters's media blog

Camera Workshop 2

textual analysis on Django unchained poster

Camera Workshop One