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September 2017
mood board for our target audience.



This is a mood board of all the photos that I thought would suit our target audience well with these costumes and also the kind of things that they like to do such as going to festivals. This also suits all of the clothing styles that we think that our target audience would like and also the kind of activities that they would get up to. I think that this is the kind of clothes that they would wear as these are very similar clothes to similar artists to the one that we are trying to create wear.
organising staging for our music video.
This is an email that I sent to my teacher asking about the staging and how we are organising it and who we are using.
ice cream van organising reply from Adam
I was able to get a reply from the teacher that has contacts who has an ice cream van. This was the email that he replied with.
outline of music video with our three elements.
We have now all agreed on
our three concepts over the lesson today when we finalized details about what
we would be doing.
Our first element is being
filmed outside of the ice cream van. Here we would have the start where the
artist would be there selling ice creams when the drums and the instrumental
elements are playing and him looking out the window where we would have him looking
like he was dreaming. he was looking straight at the camera not at the
customers and looking miserable. This is also being filmed inside the van of
him still always looking miserable at the camera all the time not the
customers. We would then cut back to this concept at the end. He would be wearing an ice cream mans costume












organising the ice cream van
I emailed a teacher at my school who has a friend who owns an ice cream van that we may be able to use. I asked him if he would be able to ask him to come to school or if he could give us our contact detials so that we are able to contact him.
This was the email that I sent.
This was the email that I sent.
our target audience.
As a group we have come up with what we believe our target audience would be. We agreed that our target audience would likely be males in the age range of 15 - 18. We thought this as we had been looking at similar artists and looking at the kind of audiences they had.
We also wanted to look at what kind of audiences our would be on the VALS and JICNAR sclaes. As a group we all decided that our target audience would be in the groups between drifters and utopians. These people are usually seen as young and have no serious problems with them hence why my group have decided to choose this age range.
We would appeal to our target audience in many ways with our artist. One of the main ways in which this is done is through the genre of the music that our artist will create. This phycadelic rock genre often appeals to the drifters and utopians. We also wanted to do this with the mise en scene of the artist. This is mostly done in the costumes or outfits that he would wear. We thought that this would be a mix of 'skate boarder outfits' and more indie and unique kind of clothing.

We also wanted to look at what kind of audiences our would be on the VALS and JICNAR sclaes. As a group we all decided that our target audience would be in the groups between drifters and utopians. These people are usually seen as young and have no serious problems with them hence why my group have decided to choose this age range.
We would appeal to our target audience in many ways with our artist. One of the main ways in which this is done is through the genre of the music that our artist will create. This phycadelic rock genre often appeals to the drifters and utopians. We also wanted to do this with the mise en scene of the artist. This is mostly done in the costumes or outfits that he would wear. We thought that this would be a mix of 'skate boarder outfits' and more indie and unique kind of clothing.

treatment feedback
today in class my group and I pitched our idea to the head of
production. he mentioned several factors that we all agreed on as a group would
be a good development for the group and that would help to improve out idea.


He also recommended that we should add a flowing relaxed
contemporary kind of dance that went with the hallucinogenic feel of the music
video. This we all agreed as a group would be good kind of dance to add to the
video. There was also an idea that we could try and add a collide scope to help
the effect that we are trying to create in this video.
He also noticed that our song was a little bit too long at around
3:51. Though we decided it could easily be cut down by a fair amount as the end
of the song there is a large amount of just instrumental music that we will be
able to cut out at the end. There is around 40 seconds of this at the end so we
were thinking we would be able to cut it down to from 3:51 to around 3:20
seconds and gradually fade the music out.
He also recommended and ending that we come out of all of the
transitions that we had done in the past quickly and just come back to the ice
cream man handing you the ice cream. I think this a good idea but don’t think
that he should be handing them the ice cream but instead just have him looking
out the van in the distance.
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