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                                  September 2017
mood board for our target audience.



This is a mood board of all the photos that I thought would suit our target audience well with these costumes and also the kind of things that they like to do such as going to festivals. This also suits all of the clothing styles that we think that our target audience would like and also the kind of activities that they would get up to. I think that this is the kind of clothes that they would wear as these are very similar clothes to similar artists to the one that we are trying to create wear. 
organising staging for our music video.
This is an email that I sent to my teacher asking about the staging and how we are organising it and who we are using. 
ice cream van organising reply from Adam
I was able to get a reply from the teacher that has contacts who has an ice cream van. This was the email that he replied with.
outline of music video with our three elements.
We have now all agreed on
our three concepts over the lesson today when we finalized details about what
we would be doing.
Our first element is being
filmed outside of the ice cream van. Here we would have the start where the
artist would be there selling ice creams when the drums and the instrumental
elements are playing and him looking out the window where we would have him looking
like he was dreaming. he was looking straight at the camera not at the
customers and looking miserable. This is also being filmed inside the van of
him still always looking miserable at the camera all the time not the
customers. We would then cut back to this concept at the end. He would be wearing an ice cream mans costume

 The second and third
elements are both in the studio. The second element would be an all-white
studio with cold smoke over the floor where the artist would be performing and
there would be three female dancers who would be dressed in the reflective
metallic suit. The artist wouldn't be as miserable as before and would be a
little happier. The dancers would be on their platforms and sometimes
surrounding the artist. There would be the cold smoke on the floor with mostly white
light in the white studio with a hint of blue to get the feeling that it is a
freezer. We would also have a few large ice cream inflatables to help go with
the concept. We would also want to have the ice cream van in the background. The artist would be dressed in the same clothes as he was in the ice cream van. He would also be just playing on plain white key board
The second and third
elements are both in the studio. The second element would be an all-white
studio with cold smoke over the floor where the artist would be performing and
there would be three female dancers who would be dressed in the reflective
metallic suit. The artist wouldn't be as miserable as before and would be a
little happier. The dancers would be on their platforms and sometimes
surrounding the artist. There would be the cold smoke on the floor with mostly white
light in the white studio with a hint of blue to get the feeling that it is a
freezer. We would also have a few large ice cream inflatables to help go with
the concept. We would also want to have the ice cream van in the background. The artist would be dressed in the same clothes as he was in the ice cream van. He would also be just playing on plain white key board  




 The third element will also be in the studio however the colours would be very different. Here the colours would be much stronger and rather than there just being the gentle blue there would also be more vibrant colours such as pink and red lights. The artists would be dressed in a white Tuxedo in this set and he would be shown to be very happy in comparison to the first two. Here they would still be on the platforms where the girls would be performing and we would then have the artist performing on a different keyboard. This would be like a childish one that is used for a toy. We would also still have to ice cream van in the background of the set in the studio.
The third element will also be in the studio however the colours would be very different. Here the colours would be much stronger and rather than there just being the gentle blue there would also be more vibrant colours such as pink and red lights. The artists would be dressed in a white Tuxedo in this set and he would be shown to be very happy in comparison to the first two. Here they would still be on the platforms where the girls would be performing and we would then have the artist performing on a different keyboard. This would be like a childish one that is used for a toy. We would also still have to ice cream van in the background of the set in the studio.  
 


organising the ice cream van
I emailed a teacher at my school who has a friend who owns an ice cream van that we may be able to use. I asked him if he would be able to ask him to come to school or if he could give us our contact detials so that we are able to contact him.
This was the email that I sent.
This was the email that I sent.
our target audience.
As a group we have come up with what we believe our target audience would be. We agreed that our target audience would likely be males in the age range of 15 - 18. We thought this as we had been looking at similar artists and looking at the kind of audiences they had.
We also wanted to look at what kind of audiences our would be on the VALS and JICNAR sclaes. As a group we all decided that our target audience would be in the groups between drifters and utopians. These people are usually seen as young and have no serious problems with them hence why my group have decided to choose this age range.
We would appeal to our target audience in many ways with our artist. One of the main ways in which this is done is through the genre of the music that our artist will create. This phycadelic rock genre often appeals to the drifters and utopians. We also wanted to do this with the mise en scene of the artist. This is mostly done in the costumes or outfits that he would wear. We thought that this would be a mix of 'skate boarder outfits' and more indie and unique kind of clothing.

We also wanted to look at what kind of audiences our would be on the VALS and JICNAR sclaes. As a group we all decided that our target audience would be in the groups between drifters and utopians. These people are usually seen as young and have no serious problems with them hence why my group have decided to choose this age range.
We would appeal to our target audience in many ways with our artist. One of the main ways in which this is done is through the genre of the music that our artist will create. This phycadelic rock genre often appeals to the drifters and utopians. We also wanted to do this with the mise en scene of the artist. This is mostly done in the costumes or outfits that he would wear. We thought that this would be a mix of 'skate boarder outfits' and more indie and unique kind of clothing.

treatment feedback
today in class my group and I pitched our idea to the head of
production. he mentioned several factors that we all agreed on as a group would
be a good development for the group and that would help to improve out idea. 
 The biggest change that he bought to our idea was that the piece
he thought was too linear. He thought that we didn’t need to boy in the park
and with the troubles at home and instead we could just focus on the ice cream
van. He said that he liked the idea a lot of the ice cream van and said we
can play around with this idea a lot and there is so much that we can add to
this hallucinogenic kind of video. I thought this was a good idea as it would
have been difficult to have fit all of the different sets in one day. He also wondered how we would get the
transitions of each of our three sets which made us also think that it could be
better to do the whole idea as it could be strange just cutting between the two
completely different locations. This was also helped by the fact that he
pointed out that all of the stuff about the boy is all just a lead up to the
van and he said we should just go straight to the van and the studio.
The biggest change that he bought to our idea was that the piece
he thought was too linear. He thought that we didn’t need to boy in the park
and with the troubles at home and instead we could just focus on the ice cream
van. He said that he liked the idea a lot of the ice cream van and said we
can play around with this idea a lot and there is so much that we can add to
this hallucinogenic kind of video. I thought this was a good idea as it would
have been difficult to have fit all of the different sets in one day. He also wondered how we would get the
transitions of each of our three sets which made us also think that it could be
better to do the whole idea as it could be strange just cutting between the two
completely different locations. This was also helped by the fact that he
pointed out that all of the stuff about the boy is all just a lead up to the
van and he said we should just go straight to the van and the studio. 
He also recommended that we should add a flowing relaxed
contemporary kind of dance that went with the hallucinogenic feel of the music
video. This we all agreed as a group would be good kind of dance to add to the
video. There was also an idea that we could try and add a collide scope to help
the effect that we are trying to create in this video.
He also noticed that our song was a little bit too long at around
3:51. Though we decided it could easily be cut down by a fair amount as the end
of the song there is a large amount of just instrumental music that we will be
able to cut out at the end. There is around 40 seconds of this at the end so we
were thinking we would be able to cut it down to from 3:51 to around 3:20
seconds and gradually fade the music out. 
He also recommended and ending that we come out of all of the
transitions that we had done in the past quickly and just come back to the ice
cream man handing you the ice cream. I think this a good idea but don’t think
that he should be handing them the ice cream but instead just have him looking
out the van in the distance.
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