To prepare for our focus group we all made some questions to ask the group about our music campaign.
These were the ten questions that I asked...
Questions for focus groups.
Website
1. What genre do you think this is?
2. Do the colours work on the website? What colours would you use?
3. Do you think that the website is easy to navigate?
4. Do you think that the social media links are easy to access and
realistic for an artist?
5. Does the album connect to the website?
6. Do you feel there is necessary information about the artist and what he
is doing at the time? e.g. tours.
7. Do you think there is enough about the artist or is there more needed?
8. Do you think that the links on the website are all relevant and needed
and what more could be added?
9. Do you think there are enough photos on the website or do more need to
be more?
10.
Is there anything that you
don’t like and if not what would you change?
Questions for focus groups music video.
• Were you kept engaged throughout?
• What did you understand about the
concept of the video?
• Does it link with the digipak and
website?
• Does there need to be more about
the main artist or less?
• Does there
need to be more about the dancers or less?
• Did the
transitions between the sets work well?
• Do you think
that there should be more focus in the sets inside or the ice cream van at the
start?
Digipak -
Sean
• What genre of music would you
expect having seen the album pack
• Would you buy this album? - Does
it look professional
• What impressions do you get of
the artist being promoted?
• What do you like/dislike about
the pack?
• Do you like the color?
• what would you change
• what mood does the artwork give
off to you?
We all thought of these questions together and decided that we should definatly use the questions for the website and digipack first otherwise they would get an idea about what genre we were trying to promote before we were able to ask them what they thought it was.
We used all of the questions that we did as we thought that they would all be relevent in making sure that we were able to see what people thought about our campaign and ways in which we could make it better. We also wanted to make sure our genre is clearly shown throughout this is why all three sections have this question.
This is the link to the website that I will be showing to the class...
https://wateha2013.wixsite.com/frankrayofficial
https://wateha2013.wixsite.com/frankrayofficial
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